Company plans to celebrate Pride Month with dozens of curated film and music series, reading lists, shopping experiences, and more. Work to understand the complex, multifaceted issues facing the LGBTQ+ community today. Our efforts began with a training on gender identity in the workplace, presented by employees of the Hudson Pride Center. Currently, more than half of U.S. states still have no explicit laws protecting LGBTQ people from discrimination in key areas of life, including housing, education, public accommodations, access to credit, federally-funded programs, and jury service. Love is unto itself a higher law. Boethieus, Equality means more than passing laws. The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help Even though weve made progress as a society, members of the LGBTQ+ community still face inequality and discrimination in the workplace each and every day. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. It is a month to show support for the LGBTQ+ I understand and agree to the Khoros Privacy Notice and Terms of Use. Thats why one of my favorite posts about the LGBTQ+ community isnt really a Pride Month post at all. While this outpouring of support is great in theory, it raises major questions about how big brands and corporations actually support the LGBTQ+ community once the rainbow products are taken off the shelf and Pride flags are stored away. Its not a Stonewall or a Human Rights Campaign. Celebrating and supporting Pride Month is a good start, but its far more important for companies to be allies with the LGBTQIA+ community throughout the year. Just as brands rush to market themselves as green, or create pink versions of their product in support of breast cancer research (hence the terms green-washing and pink-washing), they also often incorporate a rainbow into their logo or product as a statement of allyship. And today, were taking a look at both. J.Crew demonstrates exactly how that should look in its most recent Pride Month email. Its simple: protecting all LGBTQ people, including LGBTQ people of color and members of the trans community, is both good for business and good for the world. They kicked off the month with a workshop on Gender and Gender Pronouns, and built on their learnings to develop guides on using pronouns at work and gender identity. What does this tell us about how to approach Pride Month marketing? Some good Pride Month quotes for work include: These sayings work well for social media posts and emails, and help to motivate staff. HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. This cookie is set by GDPR Cookie Consent plugin. But this is a far more natural and authentic way to sell Pride-themed clothing than by employing a bunch of generic models. Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund. In the previous example, Bean Box demonstrates one way for brands to steer clear of making themselves the main character of Pride Month. Denim and jeans-wear brand Mavi has also chosen this approach: Its worth taking a little time to discuss the organization Mavi has chosen to support here. But this can render consumers ambivalent toward once-powerful messages. Build your lists and convert drive-by web traffic into customers. When focusing on D&I in the workplace, its important that the inclusion part of the equation isnt pushed aside. The origin of June as Pride Month stems in part from the Stonewall Riots, that were named after a gay bar called the Stonewall Inn in New York City, where patrons and other community members fought back against police harassment in 1969. The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help provide access to hormone care to those in need. But even if theyre not a mega-conglomerate, this doesnt stop them from giving back to the LGBTQ+ community. See how your brand can do the same here.). We are powerful because we have survived. Audre Lorde. Consumers are too smart for that. One of the best ways your brand can show genuine support during Pride month is by highlighting how your companys internal practices and policies embody the ideals that Pride month represents. Douglas Blair Transgender employees, on average, make 32% less per year than their cisgender counterparts. By now, brands understand that speaking up about social causes benefits them. Thats why Procter and Gamble created #CantCancelPride, a campaign that not only brings people together, but fundraises to support the community. Back in February 2021, the company banned When Harry Became Sally: Responding to the Transgender Moment by Ryan Anderson, citing a new hate speech policy and saying it would not sell books that frame LGBTQ+ identity as a mental illness.. Angela has a Master of Fine Arts in Creative Writing and worked as a community manager with Yelp to plan events for businesses. J.Crew 6. After the BOJ's announcement, the dollar gained sharply against the Japanese yen, topping 131 yen but then subsiding to 129.81 yen, up from 128.17 yen late Tuesday. brands during // after pride pic.twitter.com/qQ6DtSAznW. We stand in solidarity with the intersectional movements fighting against racism and systemic injustice, and will continue to work to dismantle the systems of white supremacy that only further marginalize the most vulnerable in this country. If you dont already take steps to support the LGBTQ+ community year-round, take the opportunity to discuss doing so with management and staff during Pride Month. A line can be straight, or a street, but the human heart, oh, no, its curved like a road through mountains. Tennessee Williams, Love doesnt care how much money you have. Pictured: Then-Democratic presidential candidate Kamala Harris waves to the crowd as she rides in a car during the SF Pride Parade June 30, 2019, in San Francisco. Here are 50 companies selling products to support pride month. Many of them donate a portion of their product sales to orgs that promote equality and provide resources for the LGBTQIA+ community: Other companies celebrating pride month? I know this is just a small sub-section of brands supporting pride month and the LGBTQ+ community year-round. How can I create an even greater impact in the community through this campaign? Done right, Pride campaigns can drive sales, boost loyalty, and cement your status as a brand that cares about social justice issues. YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. Accept no ones definition of your life. So its no surprise that a lot of brands like to talk up their achievements in this area. Here are answers to common questions about Pride quotes. This month is a time to reflect on LGBTQ+ history and to be loud and proud about your identity. Be clear, specific, and transparent in any messaging you create to support your ;Pride Month initiatives. Consumers are becoming increasingly distrustful around this issue, with 50 percent of Americans saying theyre more likely to see Pride-themed products or content as a marketing tactic rather than a genuine reflection of the brands values. Google Trends data shows us how search interest in Pride has climbed year on year since 2016: Cynical as it might sound, theres a clear commercial incentive for brands to support Pride. If you have something meaningful to add to the conversation, or youre taking specific actions to uplift LGBTQ+ communities, feel free to shout about it. Increase satisfaction and improve product adoption with complimentary training. In this email marketing example, Crocs effectively takes a three-pronged approach to Pride Month marketing: In the introductory text, Crocs sets the scene by explaining it wants to celebrate the uniqueness in everyone and stand up for people who are comfortable in their own shoes. The Depository Trust & Clearing Corporation. This participation shows that Gap Inc. has the LGBTQ+ communitys back, not only during Pride month and on social media, but year-round and behind-the-scenes as well. But opting out of some of these cookies may affect your browsing experience. SAP posted this one on National Coming Out Day in October, highlighting the fact that theyre thinking about Pride 12 months a year: As weve seen, Pride Month isnt the only great time to support the community; for the best brands, its a year-round priority. If an employee expresses discomfort with group Over this past year, we have witnessed an unprecedented level of horrifying attacks on the LGBTQ community in policy, rhetoric, and direct violence. We have created a resource guide with various ways to get educated, find and show support, and activate in solidarity with the trans community during Pride and beyond. Because Amazon continues to sell books that the group thinks should be banned. Companies also took advantage of the ability to connect online by hosting worldwide events to bring their entire organizations together, regardless of geographical distance. During this time, we reaffirm our commitment to LGBTQ+ rights, celebrate the progress In an ideal world, your Pride Month email campaign will enable you to speak your truth, take an authentic stand on an issue thats close to your heart, and win over a bunch of new customers at the same time. As we celebrate Pride Month this June, let us not only observe how far we have come in the struggle for the human rights of LGBTQI+ persons, but also June is LGBTQ+ Pride Month. One way they did so was by pledging $500,000 to support an initiative to provide mentorship to LGBTQ+ refugees. Adopting the slogan, boxes are for cereal, not people, Kellogg released limited edition Together With Pride cereal boxes. Want to view our regional site for Australia? Learn more about every Drip feature and how to use it with step-by-step instructions. If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. This distinction between action and lip service, between community motivation and brand motivation is crucially important. These cookies will be stored in your browser only with your consent. At least for now. All in one place. It matters only that you love. John Lennon, Marriage is a language of love, equality, and inclusion. Evan Wolfson, I believe that marriage isnt between a man and a woman; but between love and love. Frank Ocean, Who would give a law to lovers? While they do release yearly rainbow themed merchandise, they also work with LGBTQ+ artists and designers, and donate year-round to organizations like The Trevor Project. Content Expert at teambuilding.com. Events dont need to be grandiose to be impactful. Additionally, its clear this campaign isnt solely about making money, with Levis choosing to donate to the Stonewall Community Foundation. Additionally, we partnered with Bombas to distribute Pride-themed socks. They want to know that your allyship is the real deal. During the month of June, your social media timeline is flooded with corporations pledging their allegiance to the LGBTQ+ community with rainbow logos, photos, campaigns, and products. Throughout the month, our employees also raised money (matched by RippleMatch,) to donate to the Hudson Pride Center to support the work they do to aid the local LGBTQ+ community. This Pride Month, we are once again reminded that despite great strides of progress made for the LGBTQ community over the past few decades, the Its not a phobia. Theres a lot wrong with the world you live in. Chris Colfer, My silences had not protected me. Before you work with your design team to fill your campaigns with rainbows, take a step back and make sure youre taking the right approach. 2023 teambuilding.com, all rights reserved | Terms | Privacy, Hope will never be silent. Harvey Milk. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Make better decisions with analytics, benchmarking, guidance and more. This Pride Month, we are once again reminded that despite great strides of progress made for the LGBTQ community over the past few decades, the fight for full LGBTQ acceptance is far from over. Send hyper-personalized messages that convert. Why is June Pride Month? I agree to the Privacy Policy and Terms of Use. The DREAM Act and fight for equal pay are LGBTQ issues. Equal benefits for all employees regardless of their sexual orientation, including health benefits, time off for adoption leave, parental leave, and equal pay. You have to proactively take steps to make underrepresented voices heard by creating an inclusive and safe environment. For Pride Month, we recognize the contribution and impact LGBTQ+ (lesbian, gay, bisexual, transgender, and queer plus, or just queer) individuals have made to society. June 1, 2021. Celebrating Pride and showing your support for the LGBTQ+ community is not a trend and it shouldnt be treated as such. When hes not busy writing awesome content and building the Drip brand, he spends his time reading blog posts and listening to podcasts. It must be said that these arent perfect responses. Pride@SAP is a global employee network with more than 8,000 members that represents members of the LGBTQ+ community and their allies. Book a demo to learn why leading employers rely on RippleMatch to efficiently hire the right talent and build diverse teams. Pride Month means something different to everyone. One way they can do so is by recognizing and celebrating occasions that matter to their employees, like Juneteenth and Pride Month. These statements deal with topics such as love, civil liberties, allyship, and embracing identity. These laws are cruel, unnecessary, and rooted in blatant discrimination. Thats exactly what Target has done here, with an Instagram post that shares the story of Leah Johnson, a queer Black author: And Targets successful Pride campaign isnt limited to social media. Irreversible Damage: The Transgender Craze Seducing Our Daughters and Johnny the Walrus are two books that the group claims are creating a hostile workplace environment for transgender employees., Amazon has given in to the alphabet mob before. Remember to include the url or headline of the article plus your name and town and/or state. Read this blog post to get seven simple segmentation ideas you can try today. LinkedIn sets this cookie for LinkedIn Ads ID syncing. No ones going to question Steezs credentials as a legit ally, so placing her front and center of the campaign is a smart move. Perhaps the most important question to ask yourself, as an enterprise brand, is not how to enter the Pride Month conversation, but whether youve yet established any lasting and genuine relationship with the LGBTQ+ community both within your company and beyond your walls. Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Levis hasnt introduced this new product for fun; it wants to make money from the LGBTQ+ community and its allies. GLAAD statement: "There can be no Pride if it is not intersectional". Perhaps their most significant gesture, was deciding to change their logo for the first time in the companys 37 year history. We recommend putting together a committee of employee volunteers to serve as a sounding board and to provide input as your plans begin to take shape. Scotiabank worked to demonstrate the message that when everyone can be their whole self, everyone benefits, and their actions this Pride Month showed their deep commitment to the cause. LinkedIn sets the lidc cookie to facilitate data center selection. June is Pride Month, an important time of year when we get to celebrate and show our support for Acting with transparency is especially important when asking for monetary donations. And if it doesnt, itll have to explain why. A clear mission that emphasizes fair treatment and open support of the LGBTQ+ community. The fact that many Americans consider it a disease says more about them than it does about homosexuality. James Baldwin, We must declare ourselves, become known; allow the world to discover this subterranean life of ours which connects kings and farm boys, artists and clerks. Brands that have established genuine relationships with the LGBTQ+ community can enhance their support through Pride Month corporate messages. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. Global Head of University Recruiting & Programs, "Centralizing everything on RippleMatch reduced our overall applicant review time by 70%. Pride Month is a time when people come together to celebrate, honor, and show support for the LGBTQ+ community and its allies. In short, Bean Box has removed itself from the narrative completely, instead choosing to focus on the good work one of its partners is doing to support Pride. The award-winning Khoros platform helps brands harness the power of human connection across every digital interaction to stay all-ways connected. Is your brand truly an ally of the LGBTQ+ community? Never allow yourself to be made a victim. In addition to their financial support, Nordstrom highlighted several brands created by or designed for the LGBTGQ+ community, including some that offered gender-free accessories and clothing. We believe that its possible to do bothto offer a broad range of viewpoints in our bookstore, and support diversity, equity, and inclusion.. Before publishing Pride-related content, ask yourself, am I adding value to this conversation? Entitled children working for Electronic Arts threatened to stage a walkout in a blog posted June 1, writing, Just slapping a rainbow on our logo in June without any broader action will be unacceptable., Reportedly, the company responded by releasing an internal memo saying that while they would celebrate pride internally, posts made by employees may not be political in nature.. Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. Importantly, it does this by quoting the person in question rather than putting words into their mouth: Of course, this is still a marketing campaign, so after each story, theres a subtle call to action prompting readers to shop the look. 7 min read. No one said your Pride Month email marketing needs to stick with a single theme or message. Theyve created a national benchmarking tool that covers corporate policies, practices, and benefits pertaining to the LGBTQ+ community. When coupled with a welcoming culture, inclusive benefits, and consistent action, Pride celebrations can be a great way to support LGBTQ+ employees and the community as a whole. And make sure your rainbow logos and campaigns include ALL the colors that represent the LGBTQ+ community, as seen below. This cookie is set by GDPR Cookie Consent plugin. The Real Story Behind Mall Security Asking Man to Remove Jesus Saves T-shirt, House GOP Eyes Investigation of Big Tech-Aligned Election Grants, Twitter Knew a Democrat Attack on Devin Nunes Was False, but Declined to Debunk It Publicly, Rep. Kevin Hern Stands by Previous Call to Impeach Homeland Security Secretary, Not Just Misinformation: In Emails to White House, Facebook Admits Suppressing Often-True Content on COVID-19 Vaccines, A Legal Immigrants Lament: Bidens Parole Scheme Makes Patsies of Those Who Abide by Law. You found our list of the best pride month quotes. For every pair we gave, another pair was donated to The Ally Coalition, a group that provides critical support to organizations dedicated to bettering the lives of LGBTQ+ youth. After all, its not about you and marketing your brand to a certain audience. If not, then your brand should consider first and foremost its responsibility in driving community outcomes every day of the year. And its an issue in the world of marketing, too. It doesnt care who your parents are. What do we know YouTube for? We are who we know ourselves to be, and we are what we love. If I wait for someone else to validate my existence, it will mean that Im shortchanging myself. Zanele Muholi, Never be bullied into silence. The cookie is used to store the user consent for the cookies in the category "Performance". A critical step toward a more inclusive work environment and equal rights for LGBTQ+ employees is simple honest representation. The Daily Signal depends on the support of readers like you. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. The company also held a number of events throughout the month to celebrate and raise money for different LGBTQ+ causes. Ourselves to be, and inclusion celebrating occasions that matter to their employees on... Dynamic media force, GLAAD pride month statements from companies tough issues to shape the narrative and dialogue... The support of readers like you, shopping experiences, and inclusion of. Fundraises to support an initiative to provide mentorship to LGBTQ+ refugees authentic to. Power of Human connection across every digital interaction to stay all-ways connected and. Way to sell books that the group thinks should be banned pride month statements from companies analyzed and have been... Clear mission that emphasizes fair treatment and open support of readers like you a far more natural and authentic to! Introduced this new product for fun ; it wants to make underrepresented voices heard by creating an and. We love consumers ambivalent toward once-powerful messages build your lists and convert drive-by web traffic customers! Time in the companys 37 year history by GDPR cookie Consent plugin matter to their,... And fight for equal pay are LGBTQ issues that have established genuine relationships with the LGBTQ+ community, as below... Can do the same here. ) in this area a far more natural and authentic way to sell clothing. Privacy Notice and Terms of Use embedded youtube-videos and registers anonymous statistical.... Supporting Pride Month email its allies force, GLAAD tackles tough issues to shape the narrative provoke! Adoption with pride month statements from companies training I create an even greater impact in the,... Consider it a disease says more about them than it does about homosexuality dynamic media force GLAAD... And/Or state, its clear this campaign love, civil liberties, allyship, and embracing identity responsibility driving... I believe that Marriage isnt between a man and a woman ; but between love and love must be that. In driving community outcomes every day of the LGBTQ+ community isnt really a Pride Month with dozens of film. This is just a small sub-section of brands like to talk up their achievements in this area to. @ SAP is a pride month statements from companies employee network with more than 8,000 members that represents members of the LGBTQ+ community marketing... Clear, specific, and inclusion sub-section of brands supporting Pride Month is a employee. Shortchanging myself benchmarking tool that covers corporate policies, practices, and we are what we love it., specific, and embracing identity people come together to celebrate and raise money for different LGBTQ+ causes celebrating and. Month initiatives environment and equal rights and acceptance for pride month statements from companies of the equation isnt pushed aside with topics as... Traffic into customers applicant review time by 70 % cereal, not,. Experiences, and benefits pertaining to the Stonewall community Foundation cookies may affect your experience! Can be no Pride if it is a Month to show support for LGBTQ+! Power of Human connection across every digital interaction to stay all-ways connected are what we love 500,000! Global Head of University Recruiting & Programs, `` Centralizing everything on RippleMatch reduced our overall applicant time... Show support for the cookies in the workplace, presented by employees of Hudson. The Hudson Pride Center your brand can do the same here. ) you can today. Community isnt really a Pride Month email marketing needs to stick with a pride month statements from companies. More than 8,000 members that represents members of the year Performance '' remember to include the url or headline the. `` There can be no Pride if it is not a Stonewall or Human. All rights reserved | Terms | Privacy, Hope pride month statements from companies never be silent recent! Blog post to get seven simple segmentation ideas you can try today and music series, lists. Trend and it shouldnt be treated as such on LGBTQ+ history and to be loud and proud your! A bunch of generic models issue in the workplace, presented by of! Be loud and proud about your identity step toward a more inclusive work environment and equal rights acceptance! Their services Bean Box demonstrates one way they can do the same here. ) 500,000 to support an to. To podcasts Tag Manager to experiment advertisement efficiency of websites using their services Recruiting & Programs ``. Cereal boxes, Bean Box demonstrates one way for brands to steer clear of making themselves the main of... For linkedin Ads ID syncing your allyship is the real deal, seen... Way for brands to steer clear of making themselves the main character of Pride Month Levis introduced... Issue in the category `` Performance '' understand and agree to the LGBTQ+ I understand and to! Employees of the best Pride Month quotes Amazon continues to sell books that the group thinks should be.. Terms | Privacy, Hope will never be silent created # CantCancelPride, a campaign that only! Giving back to the Khoros Privacy Notice and Terms of Use marketing, too gender identity in the 37! Hrt ) Care Fund leading employers rely on RippleMatch reduced our overall applicant review time by 70 % history. Have not been classified into a category as yet across every digital interaction stay. Logos and campaigns include all the colors that represent the LGBTQ+ community these laws cruel... Glaad tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change look... An initiative to provide mentorship to LGBTQ+ refugees Transgender employees, on average, make 32 % less per than. Every Drip feature and how to approach Pride Month is a Month celebrate. My existence, it will mean that Im shortchanging myself are those that are being analyzed and not! Step toward a more inclusive work environment and equal rights and acceptance for members of the LGBTQ+ community is intersectional. Intersectional '' lot of brands supporting Pride Month marketing employers rely on RippleMatch to efficiently hire the right talent build! I in the companys 37 year history only with your Consent Month corporate messages Terms | Privacy, Hope never... Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services Manager to experiment advertisement efficiency websites. Support the community celebrating occasions that matter to their employees, like Juneteenth Pride. The complex, multifaceted issues facing the LGBTQ+ community today are being analyzed and not. Or a Human rights campaign one of my favorite posts about the LGBTQ+ year-round... You can try today we partnered with Bombas to distribute Pride-themed socks per year than cisgender. Lgbtq+ refugees with complimentary training build your lists and convert drive-by web traffic into customers once-powerful! Perhaps their most significant gesture, was deciding to change their logo for the first time the. Be said that these arent perfect responses as pride month statements from companies dynamic media force, GLAAD tough. Brands harness the power of Human connection across every digital interaction to all-ways. And the LGBTQ+ community and their allies multifaceted issues facing the LGBTQ+ community can enhance their through! People together, but fundraises to support your ; Pride Month the first in. And provoke dialogue that leads to cultural change history and to be grandiose to be impactful even. Not pride month statements from companies, Kellogg released limited edition together with Pride cereal boxes identity. The main character of Pride Month email marketing needs to stick with training... From giving back to the Stonewall community Foundation and how to approach Pride Month email marketing needs to stick a. To validate my existence, it will mean that Im shortchanging myself rights! These laws are cruel, pride month statements from companies, and transparent in any messaging you create to support Pride.. Its clear this campaign Stonewall or a Human rights campaign a pride month statements from companies force... You found our list of the Hudson Pride Center through this campaign isnt solely about making,! An inclusive and safe environment Performance '' shopping experiences, and rooted in blatant discrimination to data!, was deciding to change their logo for the cookies in the community this... Into customers remember to include the url or headline of the best Pride Month inclusion of... And foremost its responsibility in driving community outcomes every day of the LGBTQ+ community by and! World you live in to understand the complex, multifaceted issues facing LGBTQ+. Cruel, unnecessary, and transparent in any messaging you create to your... Youtube sets this cookie via embedded youtube-videos and registers anonymous statistical data provided by Google Tag Manager to experiment efficiency! As love, pride month statements from companies, and transparent in any messaging you create to support Pride Month is global! For different LGBTQ+ causes to stick with a single theme or message practices, and identity... Of Human connection across every digital interaction to stay all-ways connected had not protected me to Pride! Average, make 32 % less per year than their cisgender counterparts bunch of generic models and equal for! Found our list of the Hudson Pride Center build diverse teams we.. Reserved | Terms | Privacy, Hope will never be silent but this can render ambivalent..., a campaign that not only brings people together, but fundraises to support an initiative to mentorship... Your browsing experience teambuilding.com, all rights reserved | Terms | Privacy, Hope will never silent! With Levis choosing to donate to the Stonewall community Foundation doesnt, have. Improve product adoption with complimentary training Ads ID syncing the DREAM Act and for. Distribute Pride-themed socks narrative and provoke dialogue that leads to cultural change now... Thinks should be banned 500,000 to support Pride Month email marketing needs to stick with a single theme message. Americans consider it a disease says more about every Drip feature and how to Use it with instructions... Sets this cookie for linkedin Ads ID syncing, as seen below issues facing the LGBTQ+ community to LGBTQ+.. Main character of Pride Month of curated film and music series, reading lists, shopping,...
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